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Houston vs Jacksonville

Sun Belt real estate market comparison · data as of 2026-05

While Houston anchors one of America's deepest job markets — 26 Fortune 500 HQs, 7.8M residents, 5,118 monthly permits — its ~2.13% property tax rate costs owners roughly $7,000–$10,000/year more than Jacksonville's ~0.87% on comparable homes. Jacksonville counters with faster price appreciation (3.2% vs. 1.3% YoY) and 29 more sunny days annually.

Compare two markets

  • Market A

    Houston, TX

    Energy capital with one of the most affordable price points in major Sun Belt metros

    $1,573/mo+1.3% HPI YoY

    2BR Fair Market Rent · HUD vintage 2026 FHFA HPI 410.7 (Houston-The Woodlands-Sugar Land, )

    Full Houston market profile
  • North Florida's port-and-logistics metro with Sun Belt prices and insurance pressure

    $1,658/mo+3.2% HPI YoY

    2BR Fair Market Rent · HUD vintage 2026 FHFA HPI 467.2 (Jacksonville, )

    Full Jacksonville market profile

The Verdict: Houston vs Jacksonville

Choose Houston

You're a career-driven professional moving for a specific industry — energy, aerospace, healthcare, or port logistics — where Houston's Fortune 500 depth and Texas Medical Center create opportunities Jacksonville simply can't match. You value new-construction optionality: 5,118 monthly permits means negotiating power and inventory that a market one-sixth Houston's size cannot replicate.

Choose Jacksonville

Choose Jacksonville if you're a remote worker or equity-rich relocator optimizing for long-term carrying costs: at ~0.87% property taxes versus Houston's ~2.13%, you pocket $4,000–$8,000 annually on a comparable home — permanently. Add 233 sunny days, a 27-minute average commute, and 3.2% YoY appreciation signaling tighter supply ahead, and Jacksonville rewards buyers who don't need a mega-market's job depth.

The Deciding Factor

Property taxes settle it: Jacksonville's ~0.87% Duval County rate saves $4,000–$8,000 per year versus Houston's ~2.13% — a gap that compounds every year you own, dwarfing the metros' near-identical income and cost-of-living profiles.

Market Stats Comparison

Houston more buyer-favorableJacksonville more buyer-favorable

HPI YoY change

Houston+1.3%
+3.2%Jacksonville

HPI QoQ change

Houston+0.2%
+1.5%Jacksonville

HPI index value

Houston410.7
467.2Jacksonville

Monthly building permits

Houston5,118
869Jacksonville

Permits YoY change

Houston-11.9%
-27.2%Jacksonville

Unemployment rate

Houston4.6%
4.7%Jacksonville

Population growth YoY

Houston+1.72%
+1.49%Jacksonville

2BR Fair Market Rent

Houston$1,573
$1,658Jacksonville

City Fundamentals

Demographics, taxes & livability · researched at generation time

👥 Population

Houston

7.8M (2024 est., U.S. Census Bureau) · +11.7% (2019–2024, avg. ~2.3%/yr)

Jacksonville

1.76M (2024 ACS 1-year est., Census Reporter) · +10.0% (2019–2024, from ~1.60M to ~1.76M)

💰 Median Household Income

Houston

$81,417 (ACS 2024 1-year, MSA)

Jacksonville

$82,053 (ACS 2024 1-year, MSA)

🛒 Cost of Living

Houston

95.5 (US avg = 100; ~4.5% below national average)

Jacksonville

94 (US avg = 100; ~6% below national average)

📊 Unemployment Rate

Houston

4.6% (May 2026, Texas Workforce Commission; ~4.0% annual avg 2024)

Jacksonville

4.8% (April 2026, BLS / USAFacts, not seasonally adjusted)

🏛️ State Income Tax

Houston

None (Texas levies no state personal income tax)

Jacksonville

None (Florida levies no individual state income tax)

🏠 Property Tax Rate

Houston

~2.13% of assessed value (Harris County avg; metro range ~1.8%–3.5%+ with MUDs)

Jacksonville

~0.87% of assessed value (Duval County avg; metro range 0.71%–1.10% across counties)

🏢 Major Employers

Houston

  • Energy sector (ExxonMobil, Chevron, Shell, ConocoPhillips — 26 Fortune 500 HQs)
  • Texas Medical Center (Houston Methodist, MD Anderson, Memorial Hermann)
  • Port of Houston / Logistics & Trade
  • NASA Johnson Space Center / Aerospace & Defense

Jacksonville

  • Naval Air Station Jacksonville / U.S. Navy (military & defense)
  • Mayo Clinic Florida (healthcare)
  • Bank of America / Fidelity National Financial (finance & insurance)
  • Amazon / Wayfair / logistics sector (e-commerce & distribution)

🚗 Avg Commute

Houston

31.1 min (one-way average, ACS 2024 MSA)

Jacksonville

27 min (one-way average, ACS 2024 MSA)

☀️ Sunny Days / Year

Houston

204 days per year (Houston averages ~204 sunny days; ~99 partly cloudy)

Jacksonville

~233 days per year (est.)

🌡️ Avg Summer High

Houston

94°F (July average high)

Jacksonville

~91°F (July average high)

🚶 Walkability

Houston

48 (car-dependent; city-core neighborhoods score higher)

Jacksonville

35 (car-dependent; est. for broader MSA)

Data researched via AI at time of comparison generation. Figures are estimates — verify with official sources before making financial decisions.

AI Analysis: Houston vs Jacksonville

Generated July 2026 · SunBeltPulse Research

Key Takeaways

  • Jacksonville is appreciating nearly 2.5x faster than Houston on a year-over-year basis (3.2% vs. 1.3% FHFA HPI), suggesting stronger near-term price momentum but also a higher entry price point relative to historical norms.
  • Houston's permit volume of 5,118 in May 2026 dwarfs Jacksonville's 869, meaning buyers in Houston have far more new-construction inventory to choose from, which structurally caps price growth.
  • Jacksonville's property tax rate of ~0.87% is dramatically lower than Houston's ~2.13%, which can translate to thousands of dollars in annual savings on a comparable home — a critical affordability factor that median price comparisons alone don't capture.
  • Jacksonville's unemployment rate rose from 3.2% in mid-2024 to a peak of 5.2% in early 2026 before partially recovering, a more pronounced labor market softening than Houston has experienced over the same period.
  • Both metros offer no state income tax and below-average costs of living, but buyers in each market face distinct insurance headwinds — flood and subsidence risk in Houston, and Florida's broader property insurance market stress in Jacksonville.

**Home-Price Appreciation: Jacksonville Leading, Houston Stabilizing**

Over the past decade, both metros surged through the pandemic boom, but their current trajectories have diverged meaningfully. Jacksonville posted year-over-year appreciation of **3.2%** and quarter-over-quarter growth of **1.5%** as of 2026-Q1 — the stronger momentum of the two. Houston, by contrast, shows a much more muted **1.3% YoY** and just **0.2% QoQ**. Looking at the longer arc, Jacksonville's FHFA HPI roughly doubled from its mid-2016 level to 2026-Q1, while Houston's index grew approximately 67% over the same period — a meaningful gap that reflects Jacksonville's tighter historical supply and stronger relative demand from Florida in-migration. Both metros experienced a sharp deceleration after the 2022 peak, with Houston's index essentially flatlining through most of 2023–2024 before a mild recovery, and Jacksonville similarly plateauing before re-accelerating slightly in 2025–2026.

**Construction Activity: Houston Dominates in Volume, Both Markets Cooling**

Houston remains one of the most prolific permit markets in the country, issuing **5,118 permits in May 2026** — nearly six times Jacksonville's **869** for the same month. However, both markets are pulling back: Houston's permits are down **11.9% year-over-year**, while Jacksonville's have fallen a sharper **27.2%** from year-ago levels. Jacksonville's monthly permit counts have been notably volatile, swinging from 1,552 in March 2025 to just 613 in November 2025, before a partial recovery. Houston's high permit volume is a structural feature of the market — it suppresses price appreciation but provides buyers with more new-construction optionality and keeps rents competitive. For investors, Jacksonville's steeper permit pullback could signal a tighter supply pipeline ahead, which may support prices but also limits affordability recovery.

**Labor Markets and Economic Fundamentals**

Both metros share nearly identical headline unemployment rates — Houston at **4.6%** and Jacksonville at **4.7%** as of May 2026 — but their trajectories tell different stories. Houston's unemployment has oscillated in a relatively tight 4.0%–5.1% band over the past two years with no clear directional trend. Jacksonville's labor market has deteriorated more noticeably: the metro ran at **3.2%–3.9%** unemployment through most of 2024, then climbed to **5.2%** in January 2026 before partially recovering. This softening bears watching, particularly given Jacksonville's more concentrated employer base. Houston's diversification across energy, healthcare (Texas Medical Center), aerospace, and port logistics provides broader economic insulation. Both states levy **no personal income tax**, a shared advantage. However, property tax rates diverge sharply: Houston/Harris County averages approximately **2.13%** of assessed value (with MUD districts pushing it higher in some suburbs), while Jacksonville/Duval County averages just **~0.87%** — a significant ongoing carrying-cost difference that partially offsets Houston's lower home-price appreciation.

**Rental Market, Affordability, and Livability Trade-Offs**

Jacksonville's HUD 2-bedroom Fair Market Rent of **$1,658/month** runs about **$85/month above Houston's $1,573**, despite Jacksonville having a lower overall cost-of-living index (**94** vs. Houston's **95.5** on a 100-point national scale). Median household incomes are nearly identical — **$82,053 in Jacksonville** vs. **$81,417 in Houston** — so rent-to-income ratios are comparable. For buyers, Houston's materially lower property tax burden relative to home values is offset by higher homeowner insurance costs driven by flood risk, while Jacksonville buyers face Florida's well-documented property insurance crisis even with a relatively lower hurricane-exposure profile than South Florida. Jacksonville offers slightly shorter commutes (**27 min** vs. **31.1 min**), more sunny days (**~233** vs. **204**), and modestly cooler summers (**91°F** vs. **94°F** average July high). Houston is a vastly larger metro (**7.8M vs. 1.76M population**) with 26 Fortune 500 headquarters, offering greater employment depth and career optionality — a meaningful consideration for relocating professionals.

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